Chowking USA recently opened its first store in the East Coast in the state of New Jersey as part of the Jollibee Group’s aggressive expansion plans in North America.

The 16th Chowking store in the region is in Jersey City, the second-most populous metropolis in the New Jersey state with a thriving Filipino community.

“The opening of the Jersey City store is key in our progress as this marks Chowking’s first entry in the East Coast. Jersey City is home to a large Filipino population making it a natural area of expansion for Chowking,” Maribeth Dela Cruz, president of Jollibee Group North America, Philippine brands, said.

Opening day sales was unprecedented as it was the highest one-day sale of a Chowking store in the United States, the company said.

Customers lined up for hours to taste their Chowking favorites, it said.

Chowking launched new meals in its Jersey City menu including the chicken wonton noodles and soy garlic ginger chicken. These products will soon be offered in other Chowking stores, joining the crowd favorites meaty asado siopao, beef wonton noodles and pork siomai.

Chowking USA opened its first store in the US in 1995.

Meanwhile, Jollibee, the company’s flagship brand, is set to kick-off 2022 by establishing its first stores in Scotland, the United Kingdom and in Malaysia’s capital Kuala Lumpur, while opening its 150th store in Vietnam early next year.

“We’re excited to bring the Jollibee brand to more countries around the globe—in line with our mission of serving great-tasting food,” Ernesto Tanmantiong, Jollibee Foods Corp. CEO, said.

“Despite the challenges of the pandemic, we continue to open more Jollibee stores and are glad to see the community’s support wherever we open. We look forward to bringing the joy of eating to more and more people in different parts of the world, sustaining our growth momentum as we enter 2022.”

In the UK, Jollibee’s entry into Scotland comes at the heels of its successful opening in Wales. Scotland is part of the four countries that make up the United Kingdom and is the second-largest in terms of population with over 5 million people.

Jollibee Kuala Lumpur will be located in Sunway Pyramid, a popular destination mall among locals and tourists. Together with its joint venture partner, the brand plans to grow to 120 stores in Malaysia within the next ten years.

In Vietnam, the brand is set to open its 150th store in a popular location. Vietnam is home to Jollibee’s largest store network outside of the Philippines.

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